Tequila Group

About Jeffrey Millar


​Principal / Director of Strategy
Jeffrey Millar spent 15 years in broadcasting, of which 13 years were in broadcast management. He worked for three notable broadcast companies during his broadcasting career: West Palm Beach based, Airmedia, Inc.; Raleigh, N.C. based, Mann Media; and Austin based, Signature Broadcasting. During his radio tenure, he launched one of the nation’s most successful Spanish Tejano radio stations.

Jeffrey took aim at the advertising agency industry and served as president of Columbia, South Carolina based, Waldrop and Gold, sold the firm and then went on to become a partner with Phelps Hollander Millar in 1994.

Throughout his career he written and implemented strategic plans for: Little Debbie Snack Cakes, NCNB, National Old Line Insurance Company, Houston based Weiner’s Stores (46 stores in 6 states), Tempest Communications, Dallas based Time Warner Communications Southwest Division, and many other local and regional accounts.